Redken Shades EQ Pastel Pink (available in October) + 2 oz. Shades EQ Processing Solution processed for 20 minutes on clean, dry hair. For me, it shows that you can have a very personalized tone of pink that suits your complexion as it’s not just one shade of pink.”
I’ve christened this color ‘rose quartz’. We wanted to reference the ’90s and make it feel like right now, today here in New York. Going into more detail about Lucia’s gemstone runway color, Wood says, “There’s an element about hair color that is like makeup, that you can be one color today and another tomorrow. And, of course, we colored hair for the show in collaboration with Redken Global Color Creative Director Josh Wood.” I am using Redken’s new No Blow Dry to define texture in the girls’ hair. “If the hair is straight, we use an iron to add a bit of texture.
This season, Redken Global Creative Director Guido ( and Global Color Creative Director Josh Wood ( created soft texture with gemstone coloring at Alexander Wang’s New York Fashion Week SS2018 Show.“The hair this season at Wang is much simpler – with less haircuts, it’s much more about the girls being themselves this season,” says Guido.
